TAKE THE HIGH ROAD WITH AUSTRALASIAN TRANSPORT NEWS
THE MARKET OPPORTUNITYAustralia’s road transport industry is the backbone of the economy, underpinning the booming resources, agribusiness, manufacturing, and retail and wholesale sectors.
Recent research found the supply chain – to which road transport is central – contributes 14 percent to national GDP, the biggest slice of the pie.
With Australia’s freight task set to double by 2020, the rapid growth of the road transport sector is forecast to continue, driving massive investment in vehicle fleets, industrial land and warehousing space, materials handling equipment, finance and insurance, recruitment and training, and information and communications technologies.
It is Australasian Transport News (ATN) readers – the 20,000 employing transport businesses which account for nearly 90 percent of industry income – who are the key drivers and beneficiaries of this growth.
THE MARKET CONNECTORFor almost a quarter of a century ATN has been the premier source of news and information for Australia’s road transport fleet operators. It now boasts a market-leading officially audited circulation of 14,668 (CAB September 2007).
The reason for its success is simple: ATN is not just a ‘truck’ magazine, but a provider of the news and information – in print and online – that the owners and managers of transport fleets need and want to run their businesses.
Recent research found most fleet operators are choosing ATN to stay informed and make key strategic and investment decisions, with 83 percent rating its content as ‘very good’ or ‘excellent’. Sixteen percent rated it ‘good’.
Daily, ATN breaks the big industry news online, with its unique mix of the latest industry and technical news and industry data (costs, diesel prices, truck sales, equipment specifications) drawing a large and rapidly expanding audience.
And monthly, ATN delivers the big read, a high-gloss publication featuring the latest industry news, analysis of issues facing operators, case studies of how others are dealing with them, and the best equipment and accessories reviews.
THE READERSHIPATN readers are the key decision makers in medium to large transport companies.
Some 40 percent are CEOs/General Managers, with the rest occupying senior positions responsible for fleets, logistics, warehousing, IT, HR, finance, sales/marketing. Almost 45 percent are owners.
Sixty-five percent are in charge of operations with 11+ staff, including 50 percent that employ 50+ personnel.
Crucially, they make the decisions on major purchases – and they’re planning to spend up big. According to a recent survey, 40+ percent plan investments in IT, and a similar percentage predict increased spending on purchases and maintenance of trucks, vans/utes and trailers.
Only ATN connects you to this highly sought after audience.
To discuss your marketing plans in 2008/09 contact New Business Sales Manager Jo Whale on (07) 3166 2308 or at
jwhale@acpmagazines.com.au.
Click here to download the 2008/09 Advertising Brochure.